Serbian design studio Remiks is responsible for entire design and concept of Supermarket concept store inspired by the "golden years of communism". Hosting a bar, restaurant, salon and fashion boutique, the store is located in a former discount supermarket in Belgrade. Found objects including a fridge, hospital screens and a camper van are used as display devices.
The 1400 m2 site of the Supermarket concept store is an actual former discount supermarket, the first one ever to be opened in former communist Yugoslavia.
Remiks' relaxed attitude toward the "Golden years of Communism", coinciding with the period of brutalism in architecture, was the constant source of inspiration for the reMiks team.
The interior is intentionally raw and seemingly unfinished, so various delicate or luxurious objects or hedonistic activities the take place in an extremely ascetic environment.
The installations are visible, concrete floor is cracked, toilet doors were taken off a derelict freight elevator.
Retail modules were produced from recycled wood material (OSB). According to the designers, their intention was to create an "imperfect background for the educated consumers' perfect fetishes".
The interior is divided into functional areas:
• Bar area is 25 meters long, along the length of the retail area
• Fashion Lounge covers more than 150 m2`
• Spa and hair salon covers 350m2
• Restaurant 200m2
Intentionally raw approach plays an important part in introducing contemporary art and design into commercial, retail spaces.
Supermarket concept store improves the existing retail concepts in
Belgrade in several ways:
• Slow shopping enriched with various experiences
• Flexible space, perfect for various events
• Cultural content
• Promotion of young designers
• Consumer education
• Inventive ways to showcase the products
• Influencing the consumers’ tastes
• More interaction with consumers and more high-quality information about brands
• Eco-friendly High quality/high style merchandise
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