BORK Flagship store Moscow

BORK produces high-end domestic appliances. Our brief was to design an exclusive flagship store in Moscow, in which to display the premium segment product palette in a fitting manner. The challenge was to execute a shop design with an explicit appeal to the Russian market, thus positioning BORK as a clearly identifiable luxury brand. Featuring a fascinating interplay of boutique and living room, shiny and matt surfaces, natural materials and linear forms, the flagship store is the essence of the premium brand distilled in space. In keeping with this approach, the appliances are displayed in such a way as to emphasize their form in space.