Tube Tank – TRIWA Pop-Up store | mode:lina™

Once again mode:lina accepted a challenge, to create a temporary store for Swedish watch brand TRIWA. Goals, similar to previous year, were: - Use of renewable materials - Low cost - Speed of constructing ... but above all, to further increase global brand awareness. Previous cooperation between the two exceeded by far client’s expectations – pictures of the store were published around the globe, both online and offline. Once more, designers decided to use a very well known raw material – paperboard. Only this time it was rolled into tubes. Over 900 of paper tubes, wrapped with ratchet-straps around cabinets built from raw OSB wood panels. Thats how the Tube Tank was born. Meet Triwa Pop-Up store!