Transparent Temporary Architecture | Riccardo Giovanetti

The project of Sofia pavilion in Milano arises from the idea of exploiting a range of industrial products, completely altering their original intended use and turning them into structural elements of a vast architectural space. In the specific instance, this concerns a series of tiles made from recycled plastic; these eco-slabs, originally meant for gardens and green areas, has been used as tesserae to cover a big volume of sharp and rigorous shapes. The final result is a neo organic architecture characterized from a peculiar transparency, in which the relation between the internal and the external surfaces is very close. At the same time the pavilion presents itself as a space with a very rich and articulated image in which depth, textures and the casual pattern of the structural elements are highlighted. The pavilion has been developed through a sequence of three distinct areas: a wide exhibition room at the entrance, intended to the exposition of the company’s doors, then a lounge area delimited by a big white wall and at last, a technical area, at the back. The furnishing elements, accurately selected, contribute to the accentuation of the neo-organic image of the exhibition. Neon writings, lighting and white tiles create a play of reflections that produces an extraordinary, nest-like stage effect: an ideal context to contain the company’s design products.