Das Haus – Interiors on Stage 2013 | Luca Nichetto

After its successful premiere in 2012 “Das Haus – Interiors on Stage” is set to continue at the imm cologne 2013. In Luca Nichetto’s “Haus” everything revolves around a centrally located living room that is intended to become the centre of a sustainable way of living that integrates nature. The premiere of the new design installation format at the imm cologne was a huge success for both the trade fair and the designers.

As guests of honour designer couple Nipa Doshi and Jonathan Levien had the unique opportunity to blaze a trail for the future development of the series with their interpretation of this innovative new assignment. And that is precisely what they did: in their hands “Das Haus – Interiors on Stage” became a crowd-puller that fully justified its location in the midst of Pure Village the trade fair’s lively forum for interior design. In particular the new conceptual approach of adopting a less abstract stance than previous formats and instead aiming to furnish the artificial architectural framework in lifelike fashion was welcomed across the board.

“Of course ‘Das Haus’ is about tendencies in current product and interior design as well ” says the imm cologne’s Creative Director Dick Spierenburg summing up the public interest in a nutshell “but what really makes this format so interesting for visitors and the public is that it is filtered through the personality of the guest designer.”

This time round the guest designer is from Venice: Luca Nichetto who comes from the famous island of Murano and has been strongly influenced by the glasswork of its craftsmen sees himself as an autodidact. He is famous for doing things his own way. And so he has remained loyal to Veneto and the region’s infrastructure of design producers and subcontractors a network that is rapidly gaining international significance.

In 2006 he founded his own design studio in Venice’s Mestre Harbour opening a second studio in Stockholm in 2011. His company develops designs for everything from sofas chairs office furniture lamps and carpets all the way to glasses vases and kitchen accessories. He is widely regarded as one of the most sought-after young designers in Italy and collaborates with a multitude of international brands including Bosa Casamania Cassina De Padova Established & Sons Foscarini Fratelli Guzzini Glass Idromassaggio Globo Italesse Kristalia La Chance MG Lab Moroso Offecct Tacchini Venini and Petite Friture.

It is he says his experiences with the design culture that permeates everyday life in Sweden that motivate him to combine the modern functional and democratic design philosophy of Scandinavia with the emotional flamboyant tradition of Italy which is geared towards craftsmanship just as much as it is towards speed.

As in 2012 the imm cologne has thus selected a representative of the younger generation of designers who nevertheless has sufficient experience to largely furnish even an extensive living space installation like “Das Haus” with his own products.