BMW Toronto

Toronto / Canada / 2004

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3 Love 1,406 Visits Published
After collaborating with BMW Canada on its head office expansion and the BMW Experience Centre in suburban Toronto, Quadrangle was asked to create the company’s flagship showroom – by transforming a 1950s office building in the heart of the city. Taking advantage of dramatic views from the nearby Don Valley Parkway, the Quadrangle team created a modernist glass-clad showcase embodying the spirit of bold, elegant design that has always distinguished BMW. The original building was demolished down to its frame and reinforced to meet current earthquake standards. The new structure, glazed on three sides, is punctuated with vehicle display bays and a projecting, backlit billboard – effectively integrating architecture and communications. The building includes a two storey service wing, as well as a fifth floor delivery area where clients take delivery of their new vehicles against the panoramic backdrop of the downtown skyline. BMW Toronto has been recognized by an Ontario Association of Architects Award of Excellence and a Toronto Urban Design Award.
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    After collaborating with BMW Canada on its head office expansion and the BMW Experience Centre in suburban Toronto, Quadrangle was asked to create the company’s flagship showroom – by transforming a 1950s office building in the heart of the city. Taking advantage of dramatic views from the nearby Don Valley Parkway, the Quadrangle team created a modernist glass-clad showcase embodying the spirit of bold, elegant design that has always distinguished BMW. The original building was demolished down...

    Project details
    • Year 2004
    • Status Completed works
    • Type Showrooms/Shops
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