BOXPARK Shoreditch

A retail revolution: the world’s first pop-up mall London / United Kingdom / 2012

228
228 Love 21,246 Visits Published
BOXPARK Shoreditch is a retail revolution – the world’s first pop-up mall. Based in the heart of East London, for the next five years. BOXPARK strips and refits shipping containers to create unique, low cost, low risk, ‘box shops’. Put them together with a unique mix of international fashion and lifestyle brands, galleries and cafés and you’ve got the world’s first ‘pop-up’ mall – so named because its basic building blocks are inherently movable: they can, and will, literally pop up anywhere in the world! BOXPARK is radical stuff. It’s not some run-of-the-mall shopping centre. It’s a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street. BOXPARK isn’t just where you shop. It’s a place to drop in and hang out. It’s what a real brand experience should be all about. BOXPARK isn’t intrusive or invasive. Wherever it pops up, it fits in, joins in and contributes to the community. BOXPARK aims to become part of the fabric of local life by adding colour, creativity and life of its own. Low-cost, low-risk ethos – for a revolutionary product mix. No high street retailers – Just selected, ground-breaking brands by invitation only to create a revolutionary mix – and simply great products. That’s only possible because the BOXPARK philosophy is to give those innovative retailers space at affordable rates – and on unbeatably flexible terms. And it’s as local as it’s global – some ‘box-shops’ will be offered to local creative industries and organisations at preferential rates to ensure BOXPARK always involves and enhances every community it joins.
228 users love this project
Comments
View previous comments
    comment
    Enlarge image

    BOXPARK Shoreditch is a retail revolution – the world’s first pop-up mall. Based in the heart of East London, for the next five years. BOXPARK strips and refits shipping containers to create unique, low cost, low risk, ‘box shops’. Put them together with a unique mix of international fashion and lifestyle brands, galleries and cafés and you’ve got the world’s first ‘pop-up’ mall – so named because its basic building blocks are inherently movable: they can, and will, literally pop up anywhere...

    Archilovers On Instagram
    Lovers 228 users