Polka Gelato

VONSUNG was commissioned to brand, design and build London's leading artisan gelato store. Stemming from the client brief, Sung identified with the key word, ‘artisan’, and made every effort to not to allow the solid masses of concrete material to feel uncomfortable for the visitors, but feel a sense of skill, artistry of the space. The boundaries of the interior wall and ceiling were made to be permeable as possible by way of shadow gaps and openings. Also, to reduce the monolithic manner of concrete, Sung mixed limestone into the batch and applied a smooth finish to the raw concrete. The result was an interior space, which kindles the feeling of being an insider in an environment; simply put, it recognises what may feel like being within a creamy gelato batch. By adopting this method of design, Sung drew the attention to the timeliness of the space and architecture. All faculties of perception and senses, particularly tactility, facilitate the customer experience. Known for increasingly severe minimalism, this project is Sung’s latest interpretation of totality of branding design, however restrained and serene but rich in texture and delicate modulated light. With the aim of creating a space that will age better with time, our design creates a circular passage allowing the customer to experience the space in multiple ways and interpretations.