Fresh to Impress | PEÑA architecture

FRESH TO IMPRESS is a new slogan for the Netherlands with the objective to give insight in the Dutch identity as image. FRESH TO IMPRESS redefines the potential features of the Netherlands through powerful imaging and a website as marketing strategy. Fresh to impress represents two worlds, identity and image. Fresh is the identity and Impress the image. Fresh has a human characteristic: a personality and Impress is the final result. Fresh leads to approachable accessibility and impress displays the quality of the result. Fresh to impress allows the Netherlands to show the world how sustainable, creative, enterprising, inventive and developed we are using the inland character as resource. fresh [fresj] (-ness) 0.1 vers →pas gebakken, vers geplukt (enz) 0.2 nieuw →ander, recent 0.3 zoet (v. water) →niet brak 0.4 zuiver→helder, levendig 0.5 fris→koel, nogal koud 0.6 gezond→fit, levenslustig 0.7 onervaren→nieuw, groen 0.8 (inf)brutaal→voortvarend, flirterig impress [impres] (zn.) 0.1 afdruk(sel)→stempel(afdruk), merk (ww) 0.2 bedrukken→af/in/opdrukken 0.3 (een) indruk maken op→imponeren 0.4 doordringen v. →inprenten