Showrooms | Moayed Faza

This showroom is one of Moayed’s first and most important logical works after he went through a series of phases, which together melt into a single crucible that caters for architectural design. The new concept of the Saraya showroom is linked to an important element of Islamic architecture, the influence of the palm tree. The first Islamic architectural structure was the house of the Prophet PBUH, which was a very simple concept, with the ceiling merely constructed from palm fronds laid over the trunk of the palm tree. And the Prophet said PBUH that the palm tree is the cousin of the believer, because it has goodness and is adapted to provide continuous shade, its leaves do not fall out, its fruits are beneficial, and the trunk has a variety of uses. The Saraya showroom is designed so that the façade resembles a large palm frond that comfortably lights the showroom by using green reflective glass to colour the palm frond. The colour black is also used to represent the colour of the date fruit that the palm tree produces. Some commentators went on to say that the influence of the Ka’aba on this design was significant in terms of the shape and colour. As for the interior design of the showroom, it centres on use of the lines of the palm fronds, which start at a point and spread out from there in straight lines, in the same pattern as the façade. Furthermore, the usage of concealed lighting instead of direct lighting or spotlighting gives the showroom a relaxed atmosphere, just like the light of a cloudy sky to allow the customer’s attention to be drawn to the exhibits through relaxing lighting as opposed to elsewhere.