The Swatch Art Peace Hotel

Shanghai / China / 2011

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5 Love 3,560 Visits Published
The Swatch Art Peace Hotel Concept The Swatch Art Peace Hotel is conceived as a focal point of the contemporary arts in China’s most vibrant and fascinating city. Its unique operational concept blends a retail environment with a hotel and studios where artists live and work. Gifted artists from around the world are selected by an international committee and invited by the Swatch Group to live and work in the 18 workshop-apartments on the premises. An invitation represents a unique opportunity for artists from a broad range of creative disciplines to meet on a daily basis, to exchange ideas and to work together in an extraordinary creative environment. Complementary to the artist workshops, The Swatch Art Peace Hotel offers a limited number of exclusive, themed suites and rooms to guests who wish to experience a unique creative ambience in which art is a “live” activity. On the ground floor of this one-of-a-kind hotel for the contemporary arts is a retail space in which dedicated watch boutiques present four prominent Swatch Group brands: Breguet, Omega, Blancpain, and Swatch. Swatch Art Peace Hotel visitors, artists and guests may also enjoy on-site exhibitions and events, the world-class Shook! restaurant, and a rooftop terrace offering spectacular views of the Bund and Pudong. Restoration Project The landmark Swatch Art Peace Hotel enjoys protected status as a cultural monument. Conceived and lead by Swatch Group, the restoration project was approved in 2008. The Group selected a design agency to draw up plans for the hotel interiors, and work began that year. The project drew upon the skills of experts in the field of historic preservation to ensure that due respect was paid to the hotel’s heritage and status as one of Shanghai’s best-known landmarks. Restoration experts made use of archival documents and period photographs to guide their work. The Building Built in 1908 as the Palace Hotel and later known as the South Building of the Peace Hotel, today’s Swatch Art Peace Hotel is located on the Bund in Shanghai. The ground floor hosts four Swatch Group brands: Breguet, Omega, Blancpain and Swatch boutiques occupy 2,000 of the building’s 11,300 square meters. Six storeys high, the Swatch Art Peace Hotel hosts 18 workshop-apartments for visiting guest artists, invited to live and work on the premises for periods of up to six months. A multipurpose exhibition space hosts a diverse range of cultural and commercial events. Themed guest suites and rooms, the world-class Shook! restaurant and a rooftop terrace complete the international art hotel’s facilities. Residence at The Swatch Art Peace Hotel – Rooms & Suites The following seven exclusive themed Suites and Rooms may be reserved. 1 Peace Suite: 190 square metres 1 Happiness Suite: 250 square metres 1 Prosperity Suite: 235 square metres 1 Good Fortune Suite: 87 square metres 1 Joyful Room: 40 square metres 1 Wondrous Room: 40 square metres 1 Cheerful Room: 40 square metres Exhibition Space and Event Facilities The Swatch Art Peace Hotel offers an incomparable setting for special events of all kinds. The Exhibition Room on the first floor features 480 square metres for art exhibitions. The space also offers a congenial environment for special presentations and thematic displays. The Gallery, a modern loft-style space situated on the fifth floor, is a multi-purpose venue where films, concerts and conferences along with cultural and commercial events can be held. The Swatch Art Peace Hotel provides all-round event support within a unique artistic environment. Il concept dello Swatch Art Peace Hotel Lo Swatch Art Peace Hotel è concepito come punto focale per l’arte contemporanea nella città più vibrante e fascinosa della Cina e fonde in un concetto operativo unico nel suo genere spazio retail e alloggi-atelier per artisti. Una commissione internazionale seleziona esponenti di talento delle più svariate discipline artistiche e lo Swatch Group offre loro l’opportunità di risiedere e lavorare in uno dei 18 appartamenti-atelier espressamente allestiti all’interno della struttura – un’occasione unica per confrontarsi giornalmente con altri artisti provenienti da ogni parte del mondo e lavorare insieme in un contesto straordinariamente creativo. Accanto agli atelier, lo Swatch Art Peace Hotel dispone di alcune esclusive suite e camere a tema per gli ospiti che desiderano assaporare l’emozione dell’arte “dal vivo”. Il pianterreno di questo particolarissimo Hotel e centro d’arte contemporanea ospita, invece, uno spazio retail dedicato ai quattro marchi di punta dello Swatch Group : Breguet, Omega, Blancpain e Swatch. A completare il piacere di un soggiorno o anche solo di una visita in Hotel provvedono i numerosi eventi e mostre allestiti in loco, il raffinato ristorante Shook! e la splendida terrazza panoramica, da cui si gode una vista mozzafiato sul Bund e su Pudong. Il progetto di restauro L’iconico edificio che ospita lo Swatch Art Peace Hotel è posto sotto la tutela dei beni culturali. Il progetto di restauro, promosso e portato avanti dallo Swatch Group, è stato approvato nel 2008. Lo Swatch Group ha affidato il design degli interni dell’Hotel ad un’agenzia specializzata e i lavori sono stati avviati nel corso dello stesso anno. A garanzia che non andasse persa la memoria storica e culturale di uno degli edifici più celebri e rappresentativi di Shanghai, il progetto ha visto la collaborazione di numerosi esperti in materia di conservazione dei patrimoni architettonici, che hanno fatto ampio ricorso a documenti d’archivio e foto storiche. L’edificio Costruito nel 1908 come Palace Hotel e successivamente ribattezzato South Building del Peace Hotel, l’attuale Swatch Art Peace Hotel sorge sul Bund di Shanghai. Il piano terra ospita quattro boutique dedicate ad altrettanti marchi dello Swatch Group - Breguet, Omega, Blancpain e Swatch – che occupano 2.000 degli 11.300 metri quadrati di superficie dell’edificio. Fra le strutture dell’albergo, che si sviluppa su sei piani d’altezza, figurano 18 appartamenti-atelier per gli artisti che vengono invitati a risiedere e lavorare all’hotel per periodi fino a sei mesi, uno spazio espositivo multifunzione riservato a eventi culturali e promozionali, camere e suite a tema, il raffinato ristorante Shook! e una suggestiva terrazza panoramica. Gli spazi espositivi Lo Swatch Art Peace Hotel offre un’ambientazione d’incomparabile fascino per qualunque tipologia di evento. La sala espositiva al primo piano, di 480 metri quadrati, è perfetta per le mostre d’arte, ma si presta altrettanto bene a ospitare eventi particolari ed esposizioni a tema. La Gallery al quinto piano, concepita come un moderno loft, è uno spazio multifunzione ideale per concerti, conferenze e proiezioni cinematografiche, oltre che per manifestazioni culturali e commerciali. Lo Swatch Art Peace Hotel offre un’assistenza tecnica e organizzativa completa in un contesto artistico unico al mondo.
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    The Swatch Art Peace Hotel Concept The Swatch Art Peace Hotel is conceived as a focal point of the contemporary arts in China’s most vibrant and fascinating city. Its unique operational concept blends a retail environment with a hotel and studios where artists live and work. Gifted artists from around the world are selected by an international committee and invited by the Swatch Group to live and work in the 18 workshop-apartments on the premises. An invitation represents a unique opportunity...

    Project details
    • Year 2011
    • Work finished in 2011
    • Main structure Masonry
    • Status Completed works
    • Type Hotel/Resorts / Art Galleries / Recovery/Restoration of Historic Buildings
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