'Artificial Nature' Multimedia Expo

Valencia / Spain / 2004

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MULTIMEDIA EXPO "ARTIFICIAL NATURE" 2004 Museo Principe Felipe. City of Arts and Sciences. Valencia 300 m2 € 150,000 ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .... 1. Most Important Goals - Perform an interactive multimedia exhibit projects Sustainable Architecture Luis de Garrido. - Make an exhibition of plants and flowers made from waste. - Create an innovative and effective structure of exposure, thereby providing as much information as quickly as possible. - Create a multimedia play area, which are shown abstract architectural forms, mixed with images, lights, music and sounds. 2. Architectural Solution This is the first of the 5 international exhibitions that have made the work of Luis de Garrido, from 2003 to 2007. (All presentations by Luis de Garrido have the same name: "Artificial Nature"). Therefore, on this first occasion, have experienced a series of innovations, which have served as models for the following exhibitions. The exhibition opened on June 2, 2004, and closed on May 2, 2005, so it lasted almost a year. During this period, the exhibition had at least three and a half million visitors. The available space for the exhibition, in the Museo Principe Felipe, has a preset perimeter and this is discovered. Therefore, the architectural solution includes the covering of the space (to isolate the noise from the rest of the museum), and its interior layout. The exhibition hall consists of two spaces. An exhibition space to show the different projects, and a play area, where the underlying architectural images to a multimedia show for the enjoyment of visitors. The exhibition space covers an area of ​​250 m2, and includes 12 acrylic screens, 12 video projectors, and a diverse set of light cannons and images. In each of the screens is projected to continue a series of interactive images, showing photographs, drawings, sketches, and general information of each of the 50 projects reviewed. Each of the static images are displayed for two seconds, and moving images (videos) with a duration of 20 seconds. In each screen there are two speakers, which informs visitors about the characteristics near the projects shown therein. Each video screen projected a total duration of 10 minutes, repeatedly, so that, throughout the day, each video is projected 50 times. Thus, each visitor can have a different perception of the same exposure. Keep in mind that each of the videos shows a different set of projects, and has a different duration, so that each screen has a different repetition rate. In this way, never repeats the combination of images displayed, and if the same person several times visited the exhibition, would never see the same thing. A home automation system is responsible for connecting and disconnecting the exhibition every day, and through a system of sensors, varying the pace of the exposure (depending on ambient noise, and the number of visitors). To exit the exhibition, visitors must walk in the opposite direction, towards the entrance. Thus, they are forced to continue watching the show, the back side of the screen. This increases the effectiveness of their visit, and that projects back to see, are different from what you've seen, and may show some detail that may be of interest. At the end of the exhibition space is the space fun. This space has an area of ​​60 m2 and has a glass floor that floats on an artificial turf, which includes many plants and flowers made with waste. In this space 4 powerful projectors display abstract architectural images integrated with electronic music, carefully chosen, and the variations of light and color of the ceiling of three layers, semi-transparent walls. In this space, visitors can dance, jump, run, turn, .. In short, enjoy the spectacle of light and sound. Flowers and plants made with waste intended to symbolize and to realize the concept of "artificial nature" that Luis de Garrido shown in their projects. These plants have been performed for more than 300 students (aged 2 to 15 years) from 5 schools in the Comunidad Valenciana. These plants are also shown in the false floor of the exhibition area, and on the cover of the set (as a cover herbal garden made from waste). The images projected on screens are visible on both sides, so that visitors make the most of your visit. Upon entering, visitors get an overview of the 12 projectors. Thus one can choose in which to focus, or choose an itinerary to see the projectors that most interest you. In this way it moves through the exhibition, until the play area. When you exit the play area, visitors can choose from new, an alternative route to see those projectors that interest you. Thus, it maximizes the effectiveness of a reduced surface exposure. 3. Highlights Innovations - Roofing media, based on three layers of semi-transparent tissue. - Raised Glass Floor multimedia. - Dynamic and interactive system, based on a network of projectors. - Performing more than 500 plants and flowers, all made with waste, soil and covered the exhibition. - Intelligent control of a multimedia exhibition.
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    MULTIMEDIA EXPO "ARTIFICIAL NATURE" 2004 Museo Principe Felipe. City of Arts and Sciences. Valencia 300 m2 € 150,000 ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .... 1. Most Important Goals - Perform an interactive multimedia exhibit projects Sustainable Architecture Luis de Garrido. - Make an exhibition of plants and flowers made from waste. - Create an innovative and effective structure of exposure, thereby providing as much information...

    Project details
    • Year 2004
    • Cost 150,000
    • Status Temporary works
    • Type Exhibition Design / Exhibitions /Installations
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