Tag Heuer boutique Hong Kong | Ottavio Di Blasi
A new boutiques generation Hong Kong / Hong Kong / 2008
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The two boutiques in Hong Kong are the prototypes of the new generation of boutiques for the world-renown Swiss watch brand. The two designs are the result of an international competition that has brought about the new concept of Tag Heuer boutique, based on the presence of a backlit aluminium “feature wall”. The wall reflects the characteristics of the brand, and it’s the key identifying element of the design.
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The two boutiques in Hong Kong are the prototypes of the new generation of boutiques for the world-renown Swiss watch brand. The two designs are the result of an international competition that has brought about the new concept of Tag Heuer boutique, based on the presence of a backlit aluminium “feature wall”. The wall reflects the characteristics of the brand, and it’s the key identifying element of the design.
- Year 2008
- Work started in 2007
- Work finished in 2008
- Client Tag Heuer sa – La Chaux de Fonds
- Cost € 800.000
- Status Completed works
- Type Showrooms/Shops
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