Tag Heuer boutique Hong Kong | Ottavio Di Blasi

A new boutiques generation Hong Kong / Hong Kong / 2008

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The two boutiques in Hong Kong are the prototypes of the new generation of boutiques for the world-renown Swiss watch brand. The two designs are the result of an international competition that has brought about the new concept of Tag Heuer boutique, based on the presence of a backlit aluminium “feature wall”. The wall reflects the characteristics of the brand, and it’s the key identifying element of the design.
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    The two boutiques in Hong Kong are the prototypes of the new generation of boutiques for the world-renown Swiss watch brand. The two designs are the result of an international competition that has brought about the new concept of Tag Heuer boutique, based on the presence of a backlit aluminium “feature wall”. The wall reflects the characteristics of the brand, and it’s the key identifying element of the design.

    Project details
    • Year 2008
    • Work started in 2007
    • Work finished in 2008
    • Client Tag Heuer sa – La Chaux de Fonds
    • Cost € 800.000
    • Status Completed works
    • Type Showrooms/Shops
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