Uzbekistan Pavilion at Osaka World Expo 2025 | ATELIER BRÜCKNER

The design of the pavilion reflects Uzbekistan’s traditional craftsmanship, reinterpreted in contemporary and sustainable architecture. The two-story pavilion, with a footprint of 1,272 sqm and around 860 sqm of exhibition space, presents an archetypal snapshot of the Uzbek landscape. The base, made from brick and clay, represents the earth, the roots, and the cultural heritage of the country. The open-air terrace, an 8-meter-tall wooden sculpture, represents the forest: a place of protection and an open space for the exchange of knowledge. The forest of columns references traditional temple and palace architecture, where colonnades shape spaces. The pavilion’s open, transparent, and accessible design leaves room for ideas and development, embodying openness in every direction. All visitors are invited to engage with the country’s ongoing transformation and experience Uzbekistan’s future in the making.

Materials such as wood, clay, brick, gravel, and earth are natural, reusable, and rooted in Uzbekistan’s tradition – reinterpreted in a modern context. After the Expo, they will be fully returned to either biological or technical cycles. The wooden sculpture, for instance, can be dismantled into modular units and reused. Visitors can even trace the exact origin of the wood via smartphone. All the timber used – sugi, a native variety of cypress – comes from regional sources near Osaka.

The Uzbekistan Pavilion presents itself as both a laboratory for a future society and a social learning space. The exhibition focuses on SDGs 4, 7, and 9, demonstrating how sustainability, innovation, and education are driving societal progress. The exhibition mirrors the process of growth: a seed that takes root in the soil, grows, blossoms, and finally bears fruit.

On the ground floor, “The Soil”, exemplary projects make Uzbekistan’s transformation tangible. In the sustainability section, the focus is on the transition to a green economy. Models and interactive media showcase renewable energy initiatives, energy-efficient construction, and sustainable mobility solutions. The innovation section highlights advancements in infrastructure, industry, and urban development – including the New Tashkent project and the revitalization of the Aral Sea with support from the Japanese government. Technological and social innovations are presented as keys to participation and economic development. The education section illustrates how traditional crafts are being merged with modern learning methods. On display are digital tools, training programs for young artists, and restoration projects for cultural landmarks such as the Bibi-Khanym Mosque, where advanced technologies are used to preserve cultural heritage. The walls feature a layered panorama of traditional patterns, architectural silhouettes, and modern infrastructure, forming a symbolic landscape. Animated projections bring these elements to life, telling the story of the country’s transformation.

The exhibition incorporates interactive 3D models, animated infographics, and Pepper’s Ghost projections. Special lighting installations make Uzbekistan’s growth and development visible, with exhibits seemingly sprouting from the earth itself.

At the heart of the pavilion is a rising platform surrounded by a 360-degree multimedia projection. The three-minute journey from the ground floor to the terrace begins with the sprouting of “seeds of knowledge,” depicted as glowing roots and symbols of Uzbek craftsmanship. Kaleidoscopic animations of the Registan madrasahs transition into real architecture. Voices and music, blending traditional instruments with modern soundscapes, accompany the visual journey. The audience becomes part of a world of exchange, where thoughts and knowledge circulate like pollen in the wind. The projection opens to reveal a vast natural landscape of Uzbekistan, interwoven with renewable energy projects, high-speed trains, and urban innovations. At the center blossoms a pomegranate tree, symbolizing a vibrant and renewing Uzbekistan. The show ends with a poetic transition: the visitors themselves become the seeds of the future, stepping directly from the platform onto the pavilion’s terrace.

The visual identity of the exhibition is based on a design that combines modern clarity with traditional ornamentation. Inspired by Ganch carving, the delicate ornamentation of Uzbek architecture, lettering, icons, and wayfinding elements were created. These are partly three-dimensional, partly integrated directly into the walls, establishing a harmonious dialogue between space and graphics. The typography and color scheme follow a natural aesthetic: earthy tones and geometric patterns represent fertile ground, symbolizing growth and transformation.

ATELIER BRÜCKNER: General contractor, architecture, exhibition design, scenography, graphics

Media planning with: medienprojekt p2

Light planning with: Klee

Media concept & production: Tamschick Media+Space GmbH

Realization: NÜSSLI

PARTNERS SHIRIN FRANGOUL-BRÜCKNER I MICHEL CASERTANO

STEFANIE KLINGE I BRITTA NAGEL I PROF. EBERHARD SCHLAG  

RENÉ WALKENHORST I

ASSOCIATE PARTNERS JANA FRÖHLICH I CORD-HINRICH GROTE

DOMINIK HEGEMANN I KATHRIN MILIC-GRUNWALD I BERND MÖLLER 

MARCO MÜLLER I NICOLO PIANA I ELISABETH RAMM I DIRK SCHUBERT 

TANJA ZÖLLNER 

MANAGING DIRECTOR SHIRIN FRANGOUL-BRÜCKNER 

AUTHORIZED OFFICER YIJING LU

REGISTRY COURT LOCAL COURT OF STUTTGART HRB 21329

Photography: Josef Šindelka