Galeria Andrea Colli | VAGA Arquitetura

The jewelry brand Galeria Andrea Colli, located in Jardim Europa neighborhood, in São Paulo, Brazil, has made a strategic transition from a shopping mall environment to a street store. The new space, designed by VAGA Arquitetura, reflects the brand’s depth and sophistication through targeted architectural interventions.

Founded in 2016 by Andrea Colli and Viviane Ferreira, the brand views its jewelry as extensions of the body, transcending mere aesthetics to offer a sensitive perspective. The architectural design of the new store authentically expresses the identity and values of Galeria Andrea Colli, showcasing its jewelry in harmony with the space’s architecture.

With targeted yet impactful interventions, the architects have completely redefined the atmosphere of the space. The most notable changes occurred in the exterior area, where a new façade has been clad in perforated steel sheets painted a vibrant yellow, creating a visual contrast with the urban surroundings.

A pivot door leads visitors into the store’s first area, a transitional space that disconnects them from the urban environment and introduces a new atmosphere. With a cavernous character, this space features rough walls and natural light entering through a top opening, where a single tree is planted. The yellow fulget flooring and landscaping contribute to an immersive sensory experience.

Physical and visual connections between the internal and external environments were carefully planned to create a sense of continuity and fluidity. For example, a large round opening at the entrance anticipates what lies within the store’s interior.

Inside, the jewelry is displayed as art in a gallery, highlighting each piece’s uniqueness in a minimalist manner. At the back, a café/bar with a fully equipped kitchen provides an ideal space for brand events and gatherings. Additionally, the customer service area features sofas and side tables exclusively designed by the architects for this project, aiming to offer maximum comfort.

The space of Galeria Andrea Colli celebrates the beauty, creativity, and individuality of the contemporary woman. The entire project was developed in close collaboration between the architects and the store team, allowing a faithful translation of the brand’s key concepts and identities into an environment that invites customers to explore the art and inspiration that the jewelry provides.

Photography: Carolina Lacaz (https://www.carolinalacaz.com/)