Jisifang Boutique | Neri&Hu

Four years after designing their first-ever flagship store in Shanghai, Neri&Hu once again collaborates with Jisifang to create a duo of shops located in the Panlong Tiandi development. The two adjacent spaces, one for Jisifang Boutique and the other for its sister brand Woven Moonlight, are each unique, yet share a common dialogue. Jisifang Boutique contains a wooden house within it, while Woven Moonlight is a concrete dwelling, each is tailored to their distinct brand identities and varying spatial requirements.

The design concept for the Jisifang Boutique is inspired by Laugier’s "Primitive Hut," said to be the fundamental prototype of all architecture. Stripped of decoration and style, the primitive hut establishes a relationship between humans and the natural world, providing both shelter and a connection to nature. This aligns with the brand’s ethos of linen material as the literal thread between daily life and nature. The inserted wooden structure forms a spiritual space to dwell and inhabit but also serves as a very functional element for displaying products. White oak retains its natural grain and color, paired with handmade ceramic tiles on the floor, together these warm materials complement the textures of the linen products. The sloping roof above utilizes the full height of the space, for people to enjoy this spacious sanctuary, while the filtered light and framed views on the façade provide a gentle connection to thJisifang Store

Site Address:

Jisifang Panlong Store: SD103 Panlong Tiandi Cross Street, No. 8 Lane 123 Panding Road, Qingpu District, Shanghai

Date of Completion: 2023
Client: Jisifang
Project Type: Facade, Interior, Product Design
Program: Retail

Gross area:
Woven Moonlight Panlong Store: 200 sqm
Jisifang Panlong Store: 110 sqm

Partners-in-charge: Lyndon Neri, Rossana Hu

Associate-in-charge: Siyu Chen

Design team (by alphabet): Greg Wu, Jinghan Li, Nicolas Fardet, Shuan Wu, Yinan Zhu

Interior design: Neri&Hu Design and Research Office
FF&E design and procurement: Design Republic

Consultant:
Lighting Consultant: DLX Lighting Design

Contractor:
Contractor (GC): Nantong Huaqiang Construction