Casual Hoteles Rinascimento | Giovanni Franceschelli

The wonderful Palazzo d’Anghiari, located in the heart of Florence’s historic city center, is the memorable venue of the new Casual Hoteles Rinascimento Firenze & Spa. Here every stone tells a story: the story of the city of Florence and its glorious past as the cradle of the Renaissance. The original concept of the hotel is to explore the main themes of the Renaissance by creating a unique narrative that engages guests in discovering the “magical world of Lorenzo the Magnificent. Guests will find themselves immersed in a unique location, made even more engaging by the interior design project created by RIZOMA ARCHITETTURE, which will make their stay unforgettable.

Crossing the main entrance, guests will step into another era: an original Renaissance garden with typical lemon trees that will welcome them on the ground floor. This small inner courtyard is the perfect space to relax, with sofas and chairs provided by the Italian company Talenti, paired with colorful cushions and rattan chairs. From the garden, visitors’ gaze will be captivated by the reception counter, illuminated by neon tubes that change color throughout the day. The reception area is characterized by three custom-made elements, designed by Rizoma Architetture and provided by the Italian company AFA ARREDAMENTI: the reception counter, the company lightbox, and the showcase, filled with typical Florentine products and iconic objects. The industrial materials of these furnishings, such as metal mesh and black and white terrazzo, and the intense blue color of these elements, create an intriguing contrast with the historic essence of the frescoed space.

Outside the reception, Rizoma Architetture provides a giant image of Lorenzo the Magnificent to create a unique Instagram corner, where guests can take a photo that they will remember forever.

The customer experience continues in the private rooms, where each floor is characterized by specific Renaissance themes: starting from Games and Entertainment (1st floor), passing through Art and Architecture (2nd floor), Science and Discoveries (3rd floor), and ending with Hell and Paradise (4th floor).

The goal is to create a unique and bold narrative capable of encompassing the complexity and richness of the Italian Renaissance.

Rizoma Architetture has individually designed each room in order to create 37 different stories. Each room offers an engaging experience, thanks to large surfaces covered by custom-made wallpapers designed by our studio, produced and installed by the Florentine company SSD LAB. The theme of each room is enhanced by the selection of iconic objects, coordinated with the rest of the room, such as cushions, blankets, and small furniture like coffee tables and armchairs. For each room, RIZOMA provides specific styling elements such as lamps, ornaments, but also neon quotes that make the theme even bolder. The painting of some walls in the rooms, with vibrant colors matching the graphics of the wallpapers, further highlights the historical character of the rooms.

The main custom-made furniture in the bedrooms, such as headboards, sofas, and armchairs, has been provided by the Italian company Alessandro Bini contract.

To add an extra touch to the living areas, Rizoma has designed a custom-made carpet, depicting black and white maps of the historic center of Florence, indicating the hotel’s location with a red symbol. These carpets have been produced by the Italian company CARPET EDITION.

“The rooms on the fourth floor are suites with incredible spacious terraces, where guests are free to enjoy the view of the rooftops of Florence, comfortably seated on fantastic lounge sets.”

Let the experience begin!