Hong Chul Wonderland

NOROO Group, a leading Korean industry in the color sector, presents to Milan Design Week 2024 with the ‘Hong Chul Wonderland' project in Tortona District at Officina 3, OPIFICIO 31.

NOROO shows its color trend in collaboration with the visionary Spanish artist OKUDA San Miguel.

‘Hong Chul Wonderland' is a space that emanates positive energy through colors inspired by South Korean entertainer and entrepreneur, Ro Hong Chul.

He is well-known for his challenging activities with his energetic and optimistic character.

The facade of Officina 3, one of the most iconic buildings of the Fuorisalone, will be covered in the new colors selected by NOROO and created by Okuda San Miguel.

This exhibition is creating a unique work with a great visual impact that narrates the new visions and trends of NOROO, immersing visitors into a new dimension of color.

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Ro Hong Chul

Ro Hong Chul is a South Korean entertainer and entrepreneur.

He is the co-host of the NETFLIX original show “The Hungry and the Hairy” with Rain.

Ro Hong Chul is famous for an actor by his optimistic, positive character and activities. He always says, “Have fun,” and he loves trying new things and having adventures.

NOROO presents this interesting collaboration with him for inspiring more energetic and joyful world.

NOROO Milan Design Studio

NOROO Milan Design Studio nasce a Milano dal Gruppo NOROO, uno dei principali attori della storia dell’industria chimica della Corea del Sud, da 75 anni in vari settori di attività specializzati in colori, materiali e finiture. NMDS è Colorful Intelligence, un luogo pensato per generare networking e condividere visioni e idee attraverso il dialogo e le attività tra esperti e studiosi del settore. Composto da un gruppo internazionale di professionisti provenienti da diverse aree dall’architettura al design, dall’arte contemporanea alle installazioni site specific, dalla scenografia al lighting design, NMDS offre soluzioni di design totale fondate sull’intelligenza colorata.

www.noroomilan.com
https://www.instagram.com/noroomilandesignstudio/