Nespresso AOM Café Pop-up Store Design | Studio 10

Inspired by the blend of practicality, aesthetics, and cultural richness of the traditional Lingnan wooden architecture, the main structure of the building adopts a lightweight steel frame structure, rendering the pavilion space light and open, a feature that suits to the hot and humid environment in the region. On cold winter days, enclosed by the lightweight semi-transparent polycarbonate panels on the roof and facade, the cabin becomes a warm sunroom in the corner of the bustling city center's public square. The steel frame structure and wooden furniture, artworks, and red Lunar New Year decorations inside are vaguely visible, attracting passers-by to stop and take a closer look. There is also a long horizontal window on the polycarbonate facade facing the parking elevator lobby, through which one can glimpse the bustling flow of people and activities inside the café—people standing at the bar, resting on the benches by the windows, or learning calligraphy with a teacher at the long table; the long window itself becomes a projection screen for indoor activities, as well as a dynamic painting of life. As night falls and the lights are on, the café pavilion becomes a translucent, glowing lantern, with its interior structure and objects fully visible, illuminating the surrounding square and reminiscent of a sheltering cottage in the Swiss mountains.

Mindful of its temporary nature, the design emphasizes sustainability by using biodegradable and other recyclable materials, ensuring the pavilion's minimal environmental footprint. The base podium is paved with environmentally friendly straw hollow bricks, which are lightweight, natural, biodegradable, and easy to transport and construct. The lightweight steel structure and polycarbonate materials facilitate the prefabrication, transport, dismantling, and recycling of temporary buildings, while the modular system of the interior wooden furniture can be easily reused or recycled.

The pavilion’s architectural detailing and interior furniture are also influenced by the traditional Lingnan architecture's mortise and tenon structure and the tradition of colorful decorative painting. The tips of the roof rafters are decorated with a touch of gold paint, and the ends of the wooden frames of the interior display racks, moveable furniture, and the wooden facade panels are also partially decorated with red paint, enhancing the atmosphere of the Spring Festival.

Beyond serving as a café, the AOM Pavilion is envisioned as a cultural beacon and public haven, fostering community engagement and cultural appreciation through its design and the activities it hosts. Influenced by the Lingnan traditional architecture’s arcades and porches, the wooden entrance eave forms a semi-outdoor public space, where even non-customers can take shelter from wind and rain, hang out and learn about the Lingnan regional traditional festival culture and the brand’s philosophy.

[CHI]

受轻巧、实用且色彩丰富的传统岭南木构建筑启发，建筑主体采用轻盈的钢框架结构，轻盈、通透。在寒冷的冬日日间，在顶部和立面半透明阳光板的包裹下，朴素的小木屋成为高楼林立的现代化市中心商业广场一隅温暖的阳光房，隐约露出钢框架结构和室内的木质家具、艺术品和红色春节装饰，吸引路过行人停留并一探究竟；面向停车场电梯厅通道一侧的阳光板立面上开设水平长窗，透过玻璃可以窥见咖啡馆内熙熙攘攘的人流和活动情景——或在吧台前驻足，或在窗前的长凳休憩品咖啡，又或在长桌和书法老师学习写挥春；长窗本身成为了室内活动的投影屏幕，也是一幅动态的生活画卷。夜幕降临，亮灯后的咖啡馆建筑则像一盏透光的灯笼，内部的结构和展品一览无余，点亮四周广场，也让人联想到瑞士山林间的庇护所。

由于挥春咖啡馆是临时构筑物，在开业半个月后将被拆除，因此设计充分考虑临时建筑对环境的影响：基座铺装采用环保秸秆空心砖，轻质、自然、可生物降解，易于运输和建造；轻盈的钢结构和阳光板材料有利于临时建筑的预制、运输、拆装和回收；室内木质展陈道具及可移动家具设计采用模块化系统搭建、拼装，便于回收再利用。

建筑的节点处理及室内家具、展具设计也受到岭南传统建筑榫卯结构和色彩丰富的装饰彩绘影响，室外屋面挑檐椽子端部装点一抹金漆，室内的木质展架、家具木框端部以及木质立面板材分隔则局部装点红漆，烘托春节氛围。

和品牌理念呼应，小木屋体量虽小，但不仅是一间营业的商店，更是广场上的重要文化枢纽和市民生活公共空间。入口木质挑檐受岭南传统骑楼和门廊影响，形成半室外公共空间，即便不是前来消费的顾客，也可以在此停留、避风雨，了解岭南年节文化和品牌精神。

Lead Architects: Shi Zhou

Graphic Design: JUANZONG CREATE

Co-production: VVYY®️ Design Center

Contractor: Beijing Deno Mingtong Exhibition Service Co., Ltd

Photography: Chao Zhang

Website: https://cargocollective.com/ZCSTUDIO