ABBE Showroom | Clap Studio
Valencia / Spain / 2023
14
When ABBE, a leading company in the production of artisanal products for Fallas (a traditional festivity in the city of Valencia), contacted Clap for the design of their showroom in Valencia, the studio began the project with the aim of finding a solid and strong concept that would represent the brand.
The Fallas are a festival celebrated in Valencia (Spain) that commemorates the arrival of spring. They have their origin in an ancient tradition of the carpenters of Valencia, who lit bonfires in the city squares to burn the remnants of wood used during winter. Over time, these bonfires evolved into artistic monuments made with flammable materials, known as "fallas". This festival has been declared Intangible Cultural Heritage of Humanity by UNESCO.
The heart of the space is a preserved flower installation, created in collaboration with the Amiguis collective. This flower installation brings vitality and color to the space and represents the fleeting moment of spring blossoming, hence the volumes of different colors that simulate growth and will eventually cover the entire room in color.
Photography: Germán Cabo
Website: https://germancabo.com/
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When ABBE, a leading company in the production of artisanal products for Fallas (a traditional festivity in the city of Valencia), contacted Clap for the design of their showroom in Valencia, the studio began the project with the aim of finding a solid and strong concept that would represent the brand. The Fallas are a festival celebrated in Valencia (Spain) that commemorates the arrival of spring. They have their origin in an ancient tradition of the carpenters of Valencia, who lit bonfires...
- Year 2023
- Work finished in 2023
- Status Completed works
- Type Showrooms/Shops / Custom Furniture
- Websitehttps://weareclap.com/
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