Jump2Digital | Maria Aucejo

10,000m2, 8,000 attendees, 24 hours of assembly and 10 hours of duration.
These were the initial conditions for the ephemeral design that had to distribute and host the 2nd edition of Jump2Digital, an event focused on work opportunities on the digital world, organized by Fundació Mobile World Capital.

We took care of the distribution of the event, the design of the space, as well as the lighting design and technical advice to the production and construction team.

The distribution was quite a challenge, we chose to design a modular system that would form separators and signage and lighting supports. With its position, we direct the flows of the great influx that the day had.

With the choice of materials and the lighting design, we seek to recreate the digital infrastructure at a physical level, with visible structures and the absence of natural light, the experience resembles the feeling of unreality and loss of sense of time caused by the use of technology and the internet.

Due to the ephemeral duration of the event and the scale of the space, it is decided to use scaffolding as the basis of the structures, accompanied by polycarbonate plates, to be recycled for other assembly, lighting and applied graphics, reducing the resulting waste at the end of the day and looking for efficiency in the design process.

The height and dimension of the scaffolding help to quickly locate different activities in an outsized interior space that contrasts with the human scale.