IL PASSO Boutique Store | Apio Studio

Il Passo is a major brand in Romania with over 20 years of experience in the retail field and more than 13 stores operating nationwide. The new Il Passo store is the Romanian top retailer’s latest opening. The aesthetics aligns with the store’s new identity and business approach. The store, which is located in Bucharest’s most famous fashion shopping center is by far the brand’s most luxurious retail space to date.

The calm, serene earthy tones of the walls, along with the natural color of the limestone flooring set the general mood of the store. The plaster used for the walls is made from a natural claystone and quicklime mix. Raw, unfilled travertine columns cut through the picture like knives, giving a sense of verticality to the overall composition. Whereas the silver travertine blocks give a sense of weight and groundedness. V-shaped mirrors are used to enhance the sense of space and are a playful component throughout.

Colorful and vibrant recycled fabrics have been used for the seating area as a way to distort the singular chromatic palette, becoming design objects that are attractive to customers. The touch of bronze gives one more pulse of elegance, together with the sleek Italian Cipollino marble shelves that complete the whole image. The new Il Passo boutique carries the brand’s full range of shoes, accessories and bags.