QUEBO | Insayn Design Society

Once upon a time, in the heart of L'illa shopping center of the vibrant city of Barcelona, existed a world submerged in a sea of sugar.

Inside this magical corner of L'illa, an old candy brand, adored by all but whose image had lost its shine, decided to embark on an Insayn adventure! It old and outmoded appearance needed an urgent complete transformation.

It was then that, as if by magic wand, creativity, shapes, and colors came together to help reborn a whole new  excited brand.

Insayn infiltrate into a world full of sweets and flavors, where candies spoke with gentle voices and lollipops acted as guides on this magical journey. Their goal was not only to enchant children but also to make the hearts of young and old beat with excitement.

This magical concept was born out of the necessity to turn this space into a playful and interactive place, as if you were immersed in a fairground filled with fun, games, and, of course, candies.

Freakish shapes, vibrant colors, and playful geometry became the secret ingredients that brought this place to life. It wasn't just a corner for young adventurers but a space for people of all ages! Because, as they knew well, sweets and fun have no age boundaries when it comes to Que.Bo lovers.

So, if you ever venture into L'illa in Barcelona and feel that your dreams of candies and fun need a place to flourish, look no further! This interior design project is the gateway to a world where candies are not just for savoring but for experiencing true magic. Join us in this modern tale and discover a world filled with flavors and charm that will leave you with a sweet memory that will last forever.