The Library Lounge, Johannesburg. Corporate - South Africa. | COOOP.

Travel is a key lifestyle experience in the lives of Standard Bank’s Private Banking customers and outsourcing this experience to a third-party lounge operator dilutes the Private banking experience into one that is mass and mediocre. This is the key reason Standard Bank South Africa has designed and built three of its own airport lounges at OR Tambo International airport in Johannesburg. Each lounge is different both from a design point of view as well as the desired customer experience. Standard Bank wanted to create the sense of calm that you get at the New York Public Library amidst the rush and chaos of New York City. Making the African airport experience premium again by designing an airport lounge based at OR Tambo International Airport. To create a tangible experience that demonstrates the forward thinking, innovative and premium ‘African-ness’ of Standard Bank. Break the convention of a traditional ‘airport lounge’ and move to develop a range of aesthetic experiences, connecting the various parts of real estate in the airport, that will make the experience of travelling premium again.