CTF CHONGQING JOY CITY SHOP | One plus partnership

Chongqing has a nickname called 'Foggy City', by which we got inspired and integrated the fog element on the base of ‘Heritage’ theme to present this experience shop.

We made the fog into many visible mini hexagons, decorated with different shades of colors, to make the theme wall composed of safe deposit box doors. The lower right corner of each door is set with a unique number stamp, such as 5201314, which is the homophone ‘I love you forever’ in Mandarin.

We used 6 shades of orange and 5 shades of blue on each side of ceiling, wall and floor. The total 33 orange and blue colors of the three sides with various materials are matched together to perfectly present the visual effect of the fog spreading throughout the space.

In the ‘Heritage’ theme series, there is also the carousel jewelry display bar table at the centre of the shop. The fog will continue to go on with Chongqing city, just like the heritage of jewelry, accompanying generations to grow up.