The realization of the technical building facilities within the scope of the architecture led to a planning model with five thematic blocks: Hall, Premiere, Forum, Gastronomy and Double Cone.
The main element of the building is a large, permeable hall with a sculptural roof and a double cone figure which emerges in relation to the existing headquarters complex. The hall is a marketplace for differentiated and changing uses and an un-mistakable sign for the BMW Group. The interior topography creates differentiated spatial densities and fluid subspaces. The heart of the building is the „Premiere“ vehicle delivery area. Suspended above this space are the customer lounges which allow views through the event space and toward the BMW headquarters.
The key task of the new BMW Welt is to deliver cars – in the Premiere section – with all concepts geared toward enhancing the experience of delivery. Planning here was based on an assumed turnover of 40 cars per hour, or 250 cars per day.
Forum: A room-in-a-room for maximum flexibility - it is a separate event area for up to 1.200 persons, equipped to meet all the specifications for a full-fledged theater or conference room.
Double Cone, an event space offering all the options of a public assembly place, is used as an exhibition space and for special events.
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