STORE TONGTAI | ICONASTUDIO

CONCEPT STORE China / 2022

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Concept for the setting up of a children's store. We believe it is fundamental that the style research developed by us, even if the target of the brand is not high, expresses an aspect that is of coherence and quality, avoiding a chaotic and disorganized effect, where the customer is invited to enter, stimulated by the " mood "that the store expresses with style, within connected and pleasant spaces.
We also proposed a new coloring of the Tongtai lettering, using the green color already used with the Tongtai B-king writing font.

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    Concept for the setting up of a children's store. We believe it is fundamental that the style research developed by us, even if the target of the brand is not high, expresses an aspect that is of coherence and quality, avoiding a chaotic and disorganized effect, where the customer is invited to enter, stimulated by the " mood "that the store expresses with style, within connected and pleasant spaces.We also proposed a new coloring of the Tongtai lettering, using the green color already used...

    Project details
    • Year 2022
    • Client TONGTAI
    • Status Completed works
    • Type Shopping Malls / Showrooms/Shops / Interior Design / Custom Furniture
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