VOIS JEWELRY STORE | Elena Grecu

In the rebranding of the Aurum store, the main goal was to create a comfortable and inviting atmosphere for customers. The jewelry store is strategically located in the central park area of Chisinau, making it easily accessible to pedestrians.

To maximize its visibility and draw people in, the store's main entrance on the first floor is positioned at the corner of the building where two streets intersect. Additionally, there is a secondary entrance on the main facade leading to the second floor.

The store is designed with two floors, each serving a distinct purpose. The first floor functions as the trading area and features a cash desk, while the second floor is dedicated to displaying the jewelry pieces and hosting workshops.

To maintain the aesthetic appeal associated with a jewelry store, brass details are incorporated into the interior design, accentuating the brilliance and elegance of the jewelry.

One notable element is a wall adorned with inscriptions about love and emotions, serving as a reminder that jewelry represents more than just an object; it encapsulates deep sentiments we wish to share with our loved ones.

The primary objective of this design project was to move away from conventional and standardized approaches by embracing simplicity and natural elements. The focus was on utilizing eco-friendly materials for finishes, decorations, and furniture, creating a high-quality and pleasant microclimate that fosters a sense of unity with nature.

The spatial layout was carefully planned to ensure optimal flow and movement within the store. Authenticity was prioritized, with the flooring adorned in oak planks, the walls embellished with raw stone, and brass chosen as the metal of choice. Lime stone was also incorporated into the design, further adding to the natural ambiance, evoking a timeless elegance that resonates with customers.