SEIKO Store Frankfurt | CHRIST.CHRIST. Associated Architects

Seiko, which was already operating boutiques in important metropolises such as Tokyo, New York, Paris, Hong Kong, Amsterdam and Madrid, opened Europe’s largest and first Seiko Boutique in Germany in 2015 on the Große Bockenheimer Straße (Freßgass), one of the most popular and well-frequented shopping streets in Frankfurt.

In close collaboration with Seiko, Christ.Christ. developed an appropriate and tailored store concept with an optimised spatial solution, and successfully implemented the design.

The rooms extend over three storeys, and were integrated into the listed building. The sale and exhibition area is located on the ground floor. On the first floor, there is a Service workshop for the in-house watchmaker, and a collection of historic timepieces is also accommodated. The third floor features a meeting room and back office area as well as personnel rooms.