Marella | BRH+

Tropical Curiosity Box: Paper Plumage is the Creative Concept that gives the title to the window display project dedicated to presenting the Tropicooz Capsule Collection for he fashion brand MARELLA. The shop window system dedicated to the new Capsule Collection “TropicOOz” designed by the illustrator Olimpia Zagnoli. Launched in the days of the design Week, the shop windows of the Flagship Store in Milan reveal in advance the set-up for the Paris Store.

It is an evocative and surreal micro-environment, in which the image of a tropical plant bloom blurs and transforms into that of an abstract and out-of-scale plumage: a portion of space cut out of an exotic elsewhere takes on the characters of a miniature theater, a small luminous place in which to give visual representation to the iridescent temperatures of a season to be experienced in color.

Summer Curiosity Box: Upside Down is the second subject of the window system designed for MARELLA and dedicated to the summer collection.

The frame structures-suspended in the window space-include colorful silhouettes with alternating transparent and opaque surfaces: their overlapping draws inverted, light, cheerful and elegant summer landscapes.