PlaySERIOUS | One Fine Day Studio & Partners

This is a new venture by a small boutique store, experimenting with the design of a compact low-ceilinged space. The site was originally a department store with limited vertical space, so ofD (refers to “One Fine Day Studio & Partners”) used varying ceiling heights to create distinct functional areas and to maintain an open spatial relationship. The space is divided into two zones: the front area, which serves as an outward-facing display area, and the back area, which is dedicated to internal services.

Inspired by time: Butterflies embody the ability to undergo metamorphosis, representing a subtle vibration that propels us into the future. Fashion, like the process of industrial construction, involves evolution and change over time. The butterfly-shaped frame, a conventional component in stage construction, symbolizes the contradictory characteristics of variability and stability, with the butterfly's shape itself serving as a metaphor for metamorphosis.

By utilizing the butterfly-shaped frame to tap into the brand's concept and DNA, the composition and derivation reflect the industrial roughness of construction, while maintaining a refined aesthetic, in keeping with the spirit of the PlaySERIOUS.