Leolux Experience Center | i29

Dutch furniture group Leolux has opened it's new experience center near Amsterdam. For their new showroom studio i29 worked on the interior design of 3500 m2 retail where everything is about experience. To i29, the challenge was to create an optimized balance between both intimate and spacious areas, offering visitors a variety of experiences while wandering through the space.

From the entrance and hospitality area, visitors can look all the way through the rear of the building which creates a promise to discover more. In the center of the showroom a mezzanine level divides the space and creates intimacy in the 12 meters heigh building. At this level customers can decide on furniture models, colors and materials while having a view on the showroom and the custom art piece by Thomas Trum. The spacious wooden staircase connecting the two levels doubles as a grandstand for events and, along with the giant tree in the reception area, is a reminder of the natural materials that play a central role in Leolux products.

Custom designed furniture function both as display units for materials as well as room dividers. Surrounded by materials and colors customers are offered a personal shopping experience.

Client                                    
Leolux

Interior design                     
i29

Object                       
showroom

Size                                       
3500 m2

Contractor                            
Koevaers

Interior builder                    
Gielissen

Furniture
Leolux

Photo’s
Ewout Huibers