Fattoria Sant'Eliseo | VISUAL DISPLAY - Interior Architecture and Design

Somewhere a farm shop with a very "pop" identity by Visual Display Majano / Italy / 2022

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Our collaboration with Fattoria Sant’Eliseo began a few years ago with the creation of the company logo and brand identity for this new reality founded in FVG by Daniele Riva. Sant'Eliseo is a free-range farm where hens of various breeds, even rare ones, are free to graze on the local hills, producing eggs with extraordinary colors called 'rainbow eggs', When Daniele asked us to create a representative space for his company, our desire was to transfer the client's soul to the project and to recall the spirit of the farm through the use of color. The space we created is not a shop, not an office; it is an exhibit, representation, and sales place, whose versatility is reflected in the internal spatial distribution. The box, made of a micro-terrazzo floor and textured walls, both in neutral color refers to the natural world. Inside, various objects animate the space, each with its own peculiarities, creating a series of special and unexpected situations. A mirrored PVC curtain with a curved shape separates the office from the living area, but as you pull it, the space becomes one.In the foreground, already visible from the outside through the large windows, there is a seating area with an outdoor inspiration: a sofa with a metal structure, whose colors and materials are a clear reference to birds, a vintage designer armchair, and two tables that play on the contrast between mass and lightness. Next to the living room, there is a custom meeting table surrounded by blue Klein seats; on the wall, there are two glossy purple display elements in which books, paintings, and small objects find their place. Hidden by the curtain is Daniele's office with blue aluminum cabinets, a custom desk on wheels, and different seats. Behind a high arch, with a metaphysical flavor, there is a total-green service area; alongside, another niche with the same shape, serves as an additional exhibition space. An entire wall of the space is dedicated to the story of the philosophy of the business, with a screen that projects live images from the farm.

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    Our collaboration with Fattoria Sant’Eliseo began a few years ago with the creation of the company logo and brand identity for this new reality founded in FVG by Daniele Riva. Sant'Eliseo is a free-range farm where hens of various breeds, even rare ones, are free to graze on the local hills, producing eggs with extraordinary colors called 'rainbow eggs', When Daniele asked us to create a representative space for his company, our desire was to transfer the client's soul to the project and...

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