KITON - NEW YORK - 692 Madison Avenue | B+Architects Bruna Galbusera

In New York on Madison Avenue,  the new Kiton flagship store opens.

The B+ Architects team was inspired by a simple but unexpected concept: the idea of a dwelling, like a symbolic new home for Kiton.  The B+ Architects studio has created a boutique that is  integrated into the context of the street.

The store covers 150 square meters , on two levels, and will give  particular emphasis to women's collections, even if the keystone of the concept are represented by the possibility that the furnishings are used indifferently for men's and women's collections.

The showcase and the entrance are deliberately minimal to create an immediate connection between the interior and the city and so eliminating the feeling of crossing some kind of border, the transition is fluid and inviting.

Visitors are welcomed by an exhibition table, in special white resin, which marries the chromatic harmony typical of the Kiton boutique concept. The architectural identity that defines the interiors is linear and combines simple shapes and neutral colors with soft finishes.  Textured fabrics, small touches of Canaletto walnut wood with a special natural finish, metals with special nickel tones.

The ceiling of the entrance has a unique glossy finish that helps to diffuse natural light throughout the space.

A continuous play of reflective and textured surfaces, leads to the first floor where you can reach a small living room and a large dressing room that overlook with a large window on the Madison, bringing the colors and the New York atmosphere inside.

The pattern that makes the Kiton brand unmistakable could not be missing, a distinctive element of the concept studied by B+Architects in this store represented by decorative installations made with a mix of blue fabrics among the most precious of the brand.

The lighting, which blends with natural light, has been designed to ensure maximum visual comfort and the lighting fixtures equipped with LEDs with high color rendering allow a perfect visualization of the product.

The strong attention of the brand towards the theme of sustainability and environmental awareness also shines through in the choice of the floor formed by a compound of inert materials from recovery.

B+ Architects is continuing to develop numerous other projects of the brand that will open new stores in London, Seoul, Zurich and Shanghai and in other important locations by the end of the year.