Johnny Rockets | Héctor Ruiz-Velázquez

An authentic gastronomic space full of the history of the purest American dinner style opens its doors in the heart of the Madrid capital in Fuencarral. The architect Héctor Ruiz-Velázquez undertakes the challenge of integrating the local spirit of one culture into another and shapes the new space of the Johnny Rockets brand from its most original essence with a new vision of the future. In the 50s in the US, fashion, cars, spaces, and aesthetics are dyed with brightness, intensity, and red, a chromatic range that defines the rise of the industry and its impact on the modernity of young society and hopeful at that time the future.