Pop-up Shop of Zhima Health by Beijing Wuxiang Space Architecture Design Studio
Moving a Perpetual Motion Machine Into the Pop-up Shop of Zhima Health Beijing / China / 2021
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In November, 2021, the circular counter of the pop-up shop of Zhima Health at Zhengda Center was lit up by enchanting blue light with a gigantic installation of perpetual motion machine placed in the center. Following his attempts at new retail and multi-dimensional metaverse in the big health industry, Wang Yong, designer from Beijing Wuxiang Space Architecture Design Studio, challenged the design concept of traditional retail spaces with the concept of “herb lab-extraction of kinetic energy” and ignited the imagination for life energy and lifestyle in the future through the collision of the two ends represented by tradition and future.
PROJECT INFO
Project Location: Beijing, China
Customer: Beijing Tongrentang Health Pharmaceutical Company
Time of Design: September, 2021
Interior Design: Beijing Wuxiang Space Architecture Design Studio x Shanghai Bringidea Art Design
Building Type: Pop-up shop
Lead Designer: Wang Yong
Design Team: Wang Yong, Tan Wei, Zhu Chenxu, Jiang Fugang, Zhang Guiying, Teng Shujun
Photography: Rock
Project Planning: Le Brand Strategy Agency
Copywriting Agency: NARJEELING
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In November, 2021, the circular counter of the pop-up shop of Zhima Health at Zhengda Center was lit up by enchanting blue light with a gigantic installation of perpetual motion machine placed in the center. Following his attempts at new retail and multi-dimensional metaverse in the big health industry, Wang Yong, designer from Beijing Wuxiang Space Architecture Design Studio, challenged the design concept of traditional retail spaces with the concept of “herb lab-extraction of kinetic...
- Year 2021
- Work started in 2021
- Work finished in 2021
- Client 北京同仁堂健康制药公司
- Status Completed works
- Type Showrooms/Shops
- Websitehttp://www.wuux.net
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