Digital Wool | Massimo Iosa Ghini

The Digital Wool collection is presented by Massimo Iosa Ghini and Tecnografica Reggio Emilia / Italy / 2020

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One of the biggest names in international architecture joins Tecnografica artists: Architect Massimo Iosa Ghini.


Massimo Iosa Ghini finds in design his own professional evolution, from the design of commercial architectures and museums, to the design of areas and structures dedicated to public transport, as well as in the design of chains of stores built all over the world, which will lead him to be appointed also "Ambassador of Italian Design".


Tecnografica can only be honored to welcome an internationally recognized architect and designer like Massimo Iosa Ghini among the artists of the Art Collections. With this special collaboration, the architect brings electronic design among wallpapers, through what he defines as a "synthetic representation of reality".


The "Digital Wool" paper reproduces a spontaneous pattern of handmade dashes, inspired by the thick weave of a natural fiber fabric. Irregular traits, sometimes interrupted, like the imperfections of a linen warp or raw silk worked on a loom, give the room the warmth and charm of a handmade gesture, through an enveloping decoration that enhances the decor of an eco chic setting. Even this particular decoration, ideal for giving character to interior design and dialoguing harmoniously with the furnishings of the room, matches perfectly with the ecological support Natural by Tecnografica, which, produced entirely in cellulose fiber, evokes in its graphics the vegetable texture composition.

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    One of the biggest names in international architecture joins Tecnografica artists: Architect Massimo Iosa Ghini. Massimo Iosa Ghini finds in design his own professional evolution, from the design of commercial architectures and museums, to the design of areas and structures dedicated to public transport, as well as in the design of chains of stores built all over the world, which will lead him to be appointed also "Ambassador of Italian Design". Tecnografica can only be honored to welcome an...

    Project details
    • Year 2020
    • Client Tecnografica
    • Status Completed works
    • Type Graphic Design / Product design
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