Bulgari Shanghai flagship store | MVRDV

Shanghai / China / 2021

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9 Love 1,498 Visits Published

Located at Shanghai Plaza 66 – one of the largest and most popular shopping malls in Shanghai – the new Bulgari Shanghai flagship store features a green, jade-like façade made from brass and recycled champagne, beer, and other glass bottles. Inspired by a medley of influences, from the original Bulgari store in Rome to Shanghai’s unique Art Deco architecture, the project is innovative and sustainable, yet remains true to the heritage of both Bulgari and Shanghai.


Facts


Year: 2021 Client: Bulgari
Project Name: Bulgari Shanghai Location: Shanghai, China
Size and Programme: 274m2 retail façade

Credits


Architect: MVRDV
Founding Partner in charge: Jacob van Rijs
Partner: Fokke Moerel
Design Team: Jacob van Rijs, Fokke Moerel, Aser Gimenez Ortega, Simone Costa, Giovanni Nardi, Elien Deceuninck
Director MVRDV Asia: Steven Smit
MVRDV Asia Team: Ruochen Zhang, Carmen Xu
Images: © Bulgari, © Xia Zhi
Copyright: MVRDV Winy Maas, Jacob van Rijs, Nathalie de Vries

Partners:


Glass manufacture: MAGNA Glaskeramic GmbH Contractor: RICH HONOUR International Design Co., Ltd

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    Located at Shanghai Plaza 66 – one of the largest and most popular shopping malls in Shanghai – the new Bulgari Shanghai flagship store features a green, jade-like façade made from brass and recycled champagne, beer, and other glass bottles. Inspired by a medley of influences, from the original Bulgari store in Rome to Shanghai’s unique Art Deco architecture, the project is innovative and sustainable, yet remains true to the heritage of both Bulgari and...

    Project details
    • Year 2021
    • Work finished in 2021
    • Status Completed works
    • Type Showrooms/Shops / Building Recovery and Renewal
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