Xingtuo Interactive Entertainment Net Red | xiang moky

English：

Vcrdit Headquarters Office

Location

This case is located at the wall of the ancient city in Qinhuai District

 of Nanjing city. The original building is a group rental house. In the secondary design transformation, it is positioned as wanghong town. The meaning of design is further expanded. In essence, design is a

 way of communication. Through the design, the scene experience or humanistic values created by the brand are transmitted to consumers. Design techniques coexist in a pluralistic state, forming a distinctive

style, and completely transformed into each space. From the brand, vision, space, products in all areas to convey a life attitude.

"Functional fuzziness" in its space. It is difficult for a simple store to have commercial competitiveness. In this case, the space often needs to integrate other elements, such as working space, living space, consumption space and other functional forms, multi-functional area, small art exhibition hall and other temporary functional needs. Therefore, modern commercial space creates rich and variable space experience through fuzzy space function setting, which makes the space more flexible. In this era, design is no longer the change of form, but the underlying driving force, including space design strategy, core plate definition, experience logic analysis and so on. Design participates in the whole process of commercial space construction; commercial space needs behavior to produce commercial value, space, goods, content and so on need to have a relationship with consumers through behavior, and design is one of them Connector.

Space

An excellent space design can not only bring good visual experience to consumers, but also have a lot of "invisible value". For example, in 1F space, it includes reception, leisure, performance, exhibition, work area 

and other diversified components; the flexible space moving line can extend the space stay time of the experiencerThe use of bright metal or

transparent materials can increase the experience's trust in product materials.

Design

Considering the load relationship of the building, energy-saving and lightweight main materials are selected in the design,Such as PU, micro cement, inorganic coatings, etc.