CITYFARM - JINHUI | JUNWEI SHEN

CITYFARM - JINHUI is located on South Jinhui Road in Shanghai. This is where the Koreans in Shanghai gather. A variety of Korean commodities and supermarkets are concentrated in this district. Facing with the fierce business competition, the Designer Mr. Shen hopes to  build CITYFARM as a supermarket providing values different from common sense.

To be outstanding of various supermarkets, CITYFARM needs to display its distinctive quality to customers, starting with space , products, shopping experience etc. The first impression is the basis of intrinsic trust. CITYFARM should be designed as a scene, instead of a single-purpose, a one-time purchasing place. This scene will strengthen emotional bonds between neighbors. Through participating in EAT IN Space and Farm Foodstudy Institute, the intimacy among neighborhood shall be improved.

Design Concept: HARVEST TIME

“Plant a hope, Harvest the time”. Season changes while living things grow. The land has been painted golden and yellowduring harvest time. The ripening makes it difficult for people to recognize what they were. The tiny tree buds we once planted were only a few inches tall, and now they havegrown taller than the wall, stretching into the sky. There are birds singing on the branches, cats running about the trunk, friends chatting and laughing under the leaves….
This is a place for family gathering. The pristine landscape is as if telling us: During the four seasons of one’s life, only with hard-working cultivation, will the joy of harvest be everlasting.
Design Introduction

There are two parts in this project: Grand Barn Terrace, Collecting Mirror Farm

Grand Barn Terrace.

Walking into CITYFARM - JINHUI, the first thing coming into our sight is a grand terrace, in the middle of which stands a giant tree stretching into the sky. The tree is preserved from reconstruction. It merges into the environment and exists with the space as a whole. As a “witness” of this surrounding, it will stir up the memories for nearby residents more easily……

The grand terrace is a vigorous public gathering place. It’s suitable for holding concert, art performance and long-table dinner etc., and all the food needed will be supplied by CITYFARM. The take-out window on the terrace will be providing any demanded food fresh right on time. The terrace is a stage in the shape of “L”, joining the building’s two facade into a unity. This combination is designed on purpose to remind people of traditional barn houses. The terrace can be spotted from the nearby streets and plaza.

The grand terrace will be sticking out of the building with eye-catching distance. It has a symmetrical structure in terms of the outline. And if we overlook from the entrance, the three-dimensional private vegetable fields on the same axis can be spotted, which are adopted and taken care of by children from this district. This place has been generally recognized as a grand landscape itself, a place for friends gatherings. Its existence shows respect for the original architecture, as well as an interpretation of the culture value of the CITYFARM brand.

Collecting Mirror Farm

Harvest season, is a painting colored with pigments made from gold and jade. The ripe fruits are raw yet of pure beauty. The golden smily faces sway back and forth with joyful enthusiasm. To emphasize the theme of “Harvest”, the Designer adopts a design expression of “Mirror Stage”, and the whole space is inverted upside-down. The reflection is a virtual image of equal size to real objects. It appears because sunlight shines on the plain surface. The combination of virtual image and real landscape will create a sense of infinite extension of the space, inventing astonishing visual effects. Through fusing every reality with imagination, the scenes draw the customers into a world of mirroring.

Golden straws are stacked all over the rooftop, as if the golden land is moved into the sky. Whoever enters the space will instantly feels like being on a farm. Fresh food will be all around within touch.

Casual EAT IN Spaces are set up in different areas. The center of the indoor space is a transparent operation unit. Exhibiting processing procedure will give customers a sense of presence. The scene involves consumers to be part of the production and to have fun with making delicious food.