STUDIO 7

Concept Store Doha / Qatar / 2021

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2 Love 367 Visits Published

Studio 7 is a concept store promoting and distributing design from the Arab world. It is a flexible platform where the interior space is defined by soft walls, like in a tent, and the objects are presented on suspended metal furniture hanging from a ceiling grid.


 Studio 7 is part of M7, the new center for design innovation and entrepreneurship recently opened in Doha’s Msheireb district. The mission of the concept store is to become a cross-cultural hub dedicated to empowering and promoting local and regional emerging designers. The space main vision is to foster local productions, bridging the gap between designers and producers and contributing to the development of a contemporary middle eastern design identity.


The activities hosted in the space are very diverse and include a design store, public presentations, pop-up shops, workshops and private events. For these reasons the goal of the project was to achieve the maximum space flexibility without losing the general identity of the space. In order to free the floor, the main construction took place on the ceiling: a regular metal grid, used to hang all the display furniture and support the lighting system, was attached to the concrete slab.


A modular system that includes table displays of different sizes, clothes hangers, shelves, mirrors, and partitions is hanging from the grid. Each piece can be easily moved to provide different space configurations and the height of each element can be customized according to the different presentation needs.


The yellow curtain plays also an important role in the organization of the space. It is supported by the same grid used for the furniture and the lights and it is made by an industrial fabric normally used for car parking shades. More than one hundred meters of material flow through the store providing a colorful and recognizable backdrop for the items on display, defining areas with different levels of privacy: a few open inlets used to highlight special collections, and more private spaces like the changing room and the office. Ultimately, the graphic on the internal and external windows marks the lower edge of all the interior elements. 


Studio 7 is a fluid experience where everything is effortlessly floating: it is a space without borders that celebrates the diverse similarities within the Arab design community.


 


Project by: MOTOElastico


Design Team: Simone Carena, Marco Bruno, Minji Kim


Client: Katara Art Center


Studio 7 Creative Director: Asma Derouiche


Construction: JYM Group, Qatar Stainless Steel, Abdullah Ibrahim Jaidah and son’s


Location: M7, Msheireb District, Doha


Materials: steel frame and furniture, Gale Shadecloth curtain


Photos: Raviv Cohen


 

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    Studio 7 is a concept store promoting and distributing design from the Arab world. It is a flexible platform where the interior space is defined by soft walls, like in a tent, and the objects are presented on suspended metal furniture hanging from a ceiling grid.  Studio 7 is part of M7, the new center for design innovation and entrepreneurship recently opened in Doha’s Msheireb district. The mission of the concept store is to become a cross-cultural hub dedicated to empowering and...

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