CTF BEIJING LONGFOR LIZE PARADISE WALK SHOP

Beijing / China / 2021

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The concept of ‘Gift’ has been expressly identified in Confucius’ ethics. For this project, we combine the ‘Gift’ concept - which is a unique theme that we have been using for the Chow Tai Fook Experience Shops - with the 600-year-old imperial city Beijing. We extracted elements from the Forbidden City in Beijing, e.g. the supporting wooden architecture, the ubiquitous columns and the studs on the gates, then integrated all of them into this project.


The Forbidden City was both the residence and office of the emperor in the Ming and Qing dynasties. Therefore, it is undoubtedly one of the most important landmarks in Beijing. The columns and studs on the gates are definitely few of the main design characteristics of the Forbidden City. On the background wall of the shop, we carefully re-design the studs in colours of pink and gold. The studs are arranged in rows and columns of 9, representing longevity and power. Red is chosen as the main colour scheme, which symbolizes honour. The green boxes on the ceiling echoes with the design theme of ‘Gift’. The color combination of red and green is rather eye-catching. In addition to enhancing the visual effect, it can also draw visitors’ attention to the box design on the ceiling.

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    The concept of ‘Gift’ has been expressly identified in Confucius’ ethics. For this project, we combine the ‘Gift’ concept - which is a unique theme that we have been using for the Chow Tai Fook Experience Shops - with the 600-year-old imperial city Beijing. We extracted elements from the Forbidden City in Beijing, e.g. the supporting wooden architecture, the ubiquitous columns and the studs on the gates, then integrated all of them into this project. The Forbidden...

    Project details
    • Year 2021
    • Work started in 2020
    • Work finished in 2021
    • Client CHOW TAI FOOK JEWELLERY GROUP
    • Status Completed works
    • Type Showrooms/Shops / Interior Design
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