Dcar Car Center | Cityinno Design

Located in the city center of  Chongqing, cityinno has designed the first offline store for the automotive information media company Dcar, a new branch focusing on automotive market from ByteDance. Cityinno interprets the design connotation of “indicator” and fun experience by rich colours, diversified design, high quality materials and digital interaction to rebuilt a new visual identity of brand. With this design, it create a new channel and break the social boundary which full of trendy, sharing and selected experience.

LED and touch screen were used inside to enhance a strong brand image and product strength. It helps to communicate Dcar’s brand proposition of “Truth, Useful, Deeply and Sincerely”. And also meet consumers needs for physical function when purchasing car.