Ascale´s Space | In Out Studio

In Out Studio, headed by Nayra Iglesias and in collaboration with the students of the Master's Degree in Commercial Spaces at ESD Madrid, designs the first space for Ascale, TAU Cerámica's large format porcelain tile brand, in Madrid.

The location chosen for this unique and disruptive concept is Espacio Única, a meeting point for a great number of prescription professionals and their clients in the heart of the Chamberí area.

Opened in June, it will be running for several months to give professionals the chance to live and enjoy the "Espacio Ascale" experience.

The aim of this concept was to design an innovative, fun and unusual space in which the user could interact with it and disconnect while enjoying the latest news on automation, lighting, sound and the Ascale’s XXL Format.

To achieve this, a dynamic space based on the extrasensory experience and full of surprises has been created. A mix between design and entertainment that allows professionals who visit this showroom to see what’s new in the industry within the most entertaining environment in Madrid.

Espacio Ascale is divided into two rooms, a main room where the actions take place and an annex relaxation room.

In the first environment there will be two scenes: a boxing mode and a gaming mode, which are transformed in a live performance for the user's delight.

A door on the side leads to the relaxation area, a third and separate environment designed for resting after the action.

Lighting is one of the main aspects of this immersive experience and together with technology, it will make possible to have different modes completely changing the perception of the space according to the scene.

This is possible thanks to Eflux's luminaires and Buo Madrid's automation devices. The sound installation by Stars Audiovisual creates the perfect surround to complete a 360-degree sensory experience.

The funniest touch of colour is provided by Tapicería Bardera, in charge of all the textiles, while the sophisticated note is added by Secrisa and Única with the creation of a waterfall in the Relax Space.

In Out Studio is committed to supporting Spanish brands such as ASCALE through the design of concepts that always seek to be at the forefront of innovation.

This showroom is born with the intention of being both inspiration and the most fun space in Madrid in 2021, if you are a professional you can not miss it.