Laminam showroom | Mors Architects

Laminam is an Italian brand with a worldwide reputation in the manufacturing field of porcelain stoneware. The company applies its own innovative technology, which is used by all its European branches. Presently Laminam opens a showroom in Tashkent — a city with a thousand-year old history of architecture.

The combination of Eastern culture and the European attitude to product presentation was the semantic and architectural dominant of the project. The color plays the most important role in it. Laminam's showroom meets the guests in white, gold and trendy blue in addition to traditional ornaments. We didn't overload the space with national motifs, but carefully added the national identity of Uzbekistan to the transborder asset of the brand.

Porcelain stoneware is an excellent ground to create volumes of almost any size. In the

showroom, we have thought through all the levels of product display. The guest can study the material visually right from the entrance: all the walls, floor, reception desk and decorative elements are created from it. The product is also presented in the interior, where we show its unique opportunities. A working kitchen, a meeting table and an incredibly flexible fireplace area are built from porcelain stoneware. Full-sized samples of collections are in a built-in retractable system in the central hall, and the flagship products are located next to the panoramic windows — in order not to block natural light and be clearly visible from the street.