Crosby Studios Store | Crosby Studios

Established in 2020 by artist, designer and interior architect ​Harry Nuriev of Crosby Studios, Crosby Studios Home aims to bring high design and luxury goods to the masses through collections that maintain a sense of individualistic expression and nonconformity. On the heels of its ​virtual debut in January, the new lifestyle brand unveils a mixed-use retail and dining experience that combines elements of a boutique, living room, café, social gathering space, as well as a design studio, additionally housing ​Crosby Studios​' new architecture and interior design headquarters.

“As traditional retail continues to pivot toward the unconventional and experiential, Crosby Studios Home offers a mixed reality model, allowing customers to shop within a virtual environment or in-person at Crosby Studios Store,” ​explains Nuriev​. “We created this space to be accessible for everyone, so that anyone who walks through our doors can find their own world within ours, or perhaps imagine a new one.”

Upon entering the 220 square meter flagship, visitors encounter a sunken blue lounge reminiscent of a pool of water, surrounded by an installation of furniture and home goods from Crosby Studios Home's debut collection. The eclectic, eye-catching pieces include: velour dining chairs; rugs in the shape of elegant swans and shopping bags; humanoid body pillows; a furry blue ottoman; and powder-coated bookcases. With Crosby Studios Store, Crosby Studios Home debuts new furniture and designed objects, including velvet armchairs; a velvet sofa; classic Crosby Table in a hand-painted checkerboard pattern; a wood-burning Samovar; a life-size, hand-carved, wooden Siberian bear; and a massive, disklike luminaire.

“In times when our reality is a hybrid of real, virtual and augmented, Crosby Studios aims to capture the essence of what we truly crave when we enter spaces: comfort and stimulation, clarity and calm, and a sexy personal story,” ​continues Nuriev​. “This is what I hope to make more accessible through Crosby Studios Home—a playful home goods collection for everyone.”

The space is also equipped with a café and bar, which functions more like an experimental gastronomy lab. The menu features an assortment of cobalt blue foods, including blue patisserie, blue loafs of bread, blue chocolate bars, gourmet sandwiches with blue buns, and blue glitter champagne, among other ‘Crosby Blue’ bites. Food items are dyed naturally using butterfly pea flower powder and charcoal powder.

“Crosby Studios Store is an integrated design experience and total work of art, craft, cuisine, architecture and design, dressed from head-to-toe in iconic Crosby Studios designs. The concept store is a place for people to find inspiration, recharge, drink coffee, go on a date, or shop for a new candle or chair. Everything in the space is for sale—from cookies to high-end, hand-crafted furniture pieces,” ​says Nuriev​. “Since this is also our new headquarters, we hope to attract aspiring architects and designers so that they can use Crosby Studios as a resource and wellspring of ideas. Visitors can even watch the Crosby Studios design team in action as they sit beyond a glass wall—almost as if you’re at an open-kitchen restaurant watching the chef prepare your food.”