Fiber - Boutique for Avril Organic Beauty Products, Aéroville Mall, France | Atelier du Pont

PRODUCTS, AEROVILLE MALL, FRANCE
The concept drew its inspiration from the spirit of the brand as the design explored the use of natural, bio-sourced, and environmental friendly materials. Along this theme of exploring materials (the raw earth in the Rue Montmartre boutique and the cork in the boutique inside the Montparnasse train station, this boutique features vegetable fibers.

The tones imitate the color palette and powdery nuances of a pink blush.

To enliven the double height of the space, large, undulating bamboo-fiber mats hang from the ceiling. The organically shaped furniture in the center of the space encourages people to circulate and discover the products.

A large wooden display case in natural wood echoes the curve of the woven mats and adds a sense of warmth and the tactile that is emblematic of this biosourced material.

Atelier du Pont, Où est le beau (curator) and Folks (digital gallery and editor), in the space of a single day, co-invited designers to exhibit their works in the boutiques.

It was a beautiful conversation between architecture, materials, and craftsmanship of various kinds with pieces by Mat Na Paris, Superbe Ceramique and Sonson Tingaud.

_

Photos: Vincent Leroux, Daphné Lejeune

Co-invitation designers and artists: Atelier du Pont, Où est le beau, Folks

Creations: Mat Na Paris, Superbe Ceramique, Sonson Tingaud