Block architecture for Mini Cuppa Tea Shop | Raams Architecture Studio

The studio brings back a reinterpretation of the classic block modular system from Frank Lloyd Wright to solve the space with a singular architectural element defining the scale of the shop and creating a flexible and textured architectural interior. The blocks are stacked directly atop each other in parallel rows using magnets. The simple assembled system can adapt to future spaces of the brand creating infinite layouts and making each shop to feel similar but new and unique.

Environmental graphic design is utilized as a way to enhance the customer experience through the visual translation of the brand ideas into the space. The use of simbology as a hidden language and art expression is chosen to create visual messages. More than 400 blocks were illustrated by creative director German Roig, who have hand-drawn unique graphic series of images that represent sensorial experiences and tea motifs.