DESCENTE BLANC Beijing

Beijing / China / 2020

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2 Love 164 Visits Published

DESCENTE BLANC opened its first store in Beijing, China. It has a floor area of 290 ㎡ , exceptionally large f or a DESCENTE BLANC store, which is five times the size of the recently opened store in Sapporo. We redesigned a process in which "a staff member goes to pick up products from stock and deliver them to a customer , " installed a vertically movable hanger rack system to facilitate the process and create a store space that keeps changing from day to day. Until now, hanger racks alone did not provide eno ugh storage and stock spaces enclosed with walls were necessary. In this case, we eliminated fixed storage spaces by incorporating a motorized movable storage system with sufficient storage capacity. In this way, the stock was literally integrated into the store and became something to be displayed. In addition, since the scale of the store is the largest among all DESCENTE BLANC stores, we carefully studied how products will look when a considerable number of v ertically movable hanger racks come together , and took advantage of the large frontage and depth of the space to place the vertically movable hanger rack system in such a way that products look attractive when seen from the plaza in front of the store.


Title:DESCENTE BLANC Beijing
Architects:Jo Nagasaka / Schemata Architects


Project team:Yasunori Nakano


Address:19 Sanlitun Rd, San Li Tun, Chaoyang, Beijing, China


Usage:shop


Construction:北京安鼎建设有限公司


Collaboration:village (graphic)


Floors:1


Floor area : 290 m²


Structure : S, RC


Completion:09/2020


Open:10/2020


Photo:CreatAR Images

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    DESCENTE BLANC opened its first store in Beijing, China. It has a floor area of 290 ㎡ , exceptionally large f or a DESCENTE BLANC store, which is five times the size of the recently opened store in Sapporo. We redesigned a process in which "a staff member goes to pick up products from stock and deliver them to a customer , " installed a vertically movable hanger rack system to facilitate the process and create a store space that keeps changing from day to day. Until now, hanger racks alone did...

    Project details
    • Year 2020
    • Work finished in 2020
    • Status Completed works
    • Type Showrooms/Shops / Interior Design
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