Refuse! Indoor Cycling

Guadalajara / Mexico / 2019

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17 Love 461 Visits Published

 


The indoor cycling studio “Refuse” opens its second door in Guadalajara.


Refuse was inspired by the Tour de France. The largest cycling race in the world, an athletic event with tradition and multiculturalism full of color. Especially their posters from the 1920s to 1950s.


The interior design, was sought to challenge the aesthetics of these studios through color, light sources and materials.


For this second establishment the designers decided to emphasize the long kilometers traveled in this race by leaving the apparent ceiling in concrete and covering walls and doors with this material. With the intention of generating a motivational and dynamic experience for users.


Like the Tour de France, the venue is divided into stages. For the reception area, the brand's subdued colors predominate, and three-level stands emulate a podium inviting the cyclists to gather before and after the challenge.


The next area is the preparation area, where the colors intensify and the selection of materials turn the space into a more urban environment. The bathrooms positioned on the sides have illuminated mirrors, geometric shapes and colors for each one.


This is a transition space to enter the studio. Where a tunnel of lights at the end of the area motivates you to cross it and join the great challenge.


Stepping into the dark cycling studio, where a game of deconstructed lights will invite you to give it your all without wanting to stop!


Refuse to stop!


(ES)


La cadena de estudios de indoor cycling “Refuse” abre su segunda puerta en Guadalajara.


“Refuse" parte de la inspiración del Tour de France. La carrera de ciclismo más grande del mundo, una prueba atlética con tradición y multiculturalidad llena de color. En especial de sus postres de los años 1920 a 1950.


En el interiorismo se buscó desafiar la estética de estos estudios a través del color, juego con las fuentes de luz y materiales.


Para este segundo establecimiento se decidió enfatizar los largos km que se recorren en esta carrera dejando el techo aparente en concreto y recubriendo muros y puertas con este material. Con el propósito de generar una experiencia motivante y dinámica en los usuarios.


Al igual que el Tour de France, el local se divide en etapas. Para el área de recepción predominan los colores tenues de la marca, y unas gradas de tres niveles emulan un podio e invitan a los ciclistas a convivir antes y después del reto.


La siguiente área es la de preparación, donde los colores se intensifican y la selección de materiales convierten al espacio en un ambiente más urbano. Los baños colocados en los costados cuentan con espejos iluminados, figuras geométricas y colores para cada uno. Este es un espacio de transición para entrar al estudio. Donde un túnel de luces al final del área te motiva a cruzarlo y sumarte al gran reto.


Entrando así al oscuro estudio de ciclismo. Aquí un juego de luces deconstruidas te invitará a darlo todo sin querer parar!


Refuse to stop!



Office: EstudioFernandaOrozco
Architcts and designers: Fernanda Orozco, Ana Lorena Ortega, Alejandro Ashida, Paula Covarrubias


Location: Calle Quebec 1457, Providencia 4a. Secc, 44639 Guadalajara, Jal.
Construction: Almacén Arquitectura


Due date: 2019
Area: 170 m2
Photographer : www.casablancafotografia.mx

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      The indoor cycling studio “Refuse” opens its second door in Guadalajara. Refuse was inspired by the Tour de France. The largest cycling race in the world, an athletic event with tradition and multiculturalism full of color. Especially their posters from the 1920s to 1950s. The interior design, was sought to challenge the aesthetics of these studios through color, light sources and materials. For this second establishment the designers decided to emphasize the long...

    Project details
    • Year 2019
    • Work finished in 2019
    • Status Completed works
    • Type Fitness Centres / Interior Design
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